Combining with the top design resources of the industry, based on the transformation and upgrading of industrial design,focusing on the two emerging industries - digital technology and new media art, and by introducing the em-erging technologies,such as VR/ASR, projection technology, LED technology, etc, spare no effort to develop innovative media art products and digital technology products, advance the cu-ltivation of enterprises and emerging industrial clusters, establish a digital creative design and R&D platform for Xiongan industrial design, give full scope to the platform to better promote industrial integration and create a digital media arts industrial aggregation featuring the integration of R&D, production and content output.

Joining hands with the design resources in colleges and universities, taking service design as the major research direction and based on user research, focus on the application and research of service design in public services and technical development of practical design in the service sector; explore the innovative models of public service and commercial design, provide research consulting, creative design and strategic operation services; rely on international cooperation and shared research models to set up a platform for international cooperation and exchanges on design services.

Build a full-process brand design service platform including brand equity research, market insight, brand strategy, brand design introduction, brand output, brand management and promotion strategy, etc. XIDI is committed to building“ Xiongan Quality”, introducing internationally advanced theory and technology to Xiongan, and exporting high-end talents in brand design and world-leading brands to the world.

Proceeding from four perspectives of transportation service, public service, featured landscape and security protection, explore the innovative system for urban public facilities planning and design in Xiongan New District, improve the level of delicacy management, provide guidance for the urban construction of the New District in a bid to set up an example in building a livable city globally and turn it into a model in promoting the high-quality development in China in the new era.

Taking industrial design as the core idea, give more attention to the frontier fields, including cloud computing, big data, Internet of Things, AI and blockchain; by doubling efforts in the research on the innovative development of regional economy, study the current situation of regional economic development, explore the way to the innovative development of regional economy, and facilitate the transformation and upgrading of regional economy so as to help the regional economy further improve its quality and efficiency and gain new driving forces.